Custom automation

Busywork, handled.

Leads routed, reports built, follow-ups sent. We connect the tools your team already uses, so the repetitive steps run on their own.

Book a free call See the work

Under 60 sFrom a Facebook ad click to a lead in the CRM, already assigned

1,200+Job candidates routed to recruiters with zero retyping

2 minLead research that used to take 20 to 30 minutes by hand

3.04 TBRecordings moved to cloud storage with $0 in new licenses

What we automate

The steps between your apps.

If your team copies it, checks it, chases it or compiles it every week, it can probably run on its own.

Lead intake and routing

Every ad, form and inquiry captured, checked for duplicates and shared fairly to the next person in line.

Ad lead in your CRM, assigned, in under a minute

Follow-ups and scheduling

Quiet leads nudged on time, meeting times proposed from the real calendar, stalled threads drafted for you.

Three open slots, drafted and waiting for approval

Reports and dashboards

The numbers you compile by hand, built while you sleep, compared month on month and emailed on Monday.

A 21-tab workbook turned into an hourly dashboard

Data between apps

Sheets, forms, CRM and chat kept in sync, so nobody retypes, re-checks or runs a VLOOKUP again.

Three sources joined daily, only changed cells written

Research and prospecting

New business leads found, verified, scored and summarized, with your existing clients left out.

About 300 enriched leads a run, for around US$0.50

AI assistants for your team

Drafts, summaries and checks prepared by AI, reviewed by a person. Nothing sends on its own.

A voice note turned into a Gmail draft in 30 seconds

Systems already running

Step into their shoes.

Each story starts the way your week might look: a team doing the same task by hand. Watch what changed, then read the full case study.

Read the story

Each recruiter keeps their own sheet and form, with different questions. Leads get assigned by hand, and nobody can see who interviewed whom.

18case studies so far, and we keep building. Names are kept private; every result is real.

See all 18 case studies

Want an AI that answers your Facebook Page? That's Michelle, our ready-made assistant for Messenger and Instagram. See Michelle

Built on what you already use

No new software to learn.

We build on your accounts and the tools your team opens every day. Your people keep working the way they do now.

Google Sheets
Excel
Google Forms
Gmail
Google Calendar
Facebook Lead Ads
Messenger
WhatsApp
Slack
Notion
Salesforce
Zoom
Box
Your website forms

How a build works

From one call to a team with its hours back.

Week 1 · free

A 20-minute call

We ask where your team's hours go and what slips when it gets busy. Mostly, we listen.

Within about 2 weeks

A visual proposal

The system drawn out, a clear scope, the price and the payback, so you know exactly what you're getting.

Live in weeks

We build it

Signed scope and 50% down to start. We build on your accounts and show it working before it goes live.

Every month after

We run and improve it

A monthly plan covers monitoring, fixes and improvements, and a report on what changed.

The five-person ruleIf a system can free up at least five people's worth of work and move that time to something more valuable, we build it. Five is the minimum, not the limit. If it can't get there, we'll tell you on the call.

You stay in controlYour accounts, your data, your decisions. Our systems prepare; your people decide.

Priced on the outcomeA build fee for a clearly scoped system, then a monthly fee. No hourly billing.

Questions owners ask

Good to know.

Do we have to change how we work?

No. We build around what you already do. For our first client, we built the dashboard on top of their existing 21-tab workbook instead of asking them to move to a new system.

What can you automate?

Anything your team does the same way every time: copying data between apps, assigning leads, sending follow-ups, building reports, checking forms. If it needs judgment, we prepare it and a person decides.

What happens if something breaks?

We build each system with a run log and failure alerts, and the monthly plan covers monitoring and fixes, so most problems are caught before your team notices.

How much does it cost?

A one-time build fee for a clearly scoped system, then a monthly fee to run and improve it. We quote after the call, because every business is different, and we aim for a build that pays for itself in about three months.

How long until it's live?

Most first systems go live within weeks of signing. Bigger builds go live in parts, so your team gets the first hours back early.

Who owns the accounts and the data?

You do. Software and AI subscriptions sit in your name, and your data stays yours.

Book a 20-minute call

Let's find what to automate first.

A free, no-pressure call with the founder
We'll tell you honestly if it's worth automating
A visual proposal within about two weeks if it is